Software shaped byoperationalreality.
Built by people who run operations. For people who run operations.
Our journey so far
The old rules no longer have to apply.
Fluxo exists because modern development has compressed what used to take agency teams a year into what a small, senior team can ship in a few months. Here's how we got from observation to operating across four industries.
The gap we saw
2025Two bad options for SME operational software: agency custom builds at $200K+ and 12 months, or generic SaaS that never quite fits. Modern AI-assisted development had already changed the economics — someone just needed to bring it to the businesses that needed it.
Fluxo founded
April 2026Jay (technical) and Chris (commercial) start Fluxo. One co-founder already runs an operational business, so every product decision has an operator in the room.
First Studio builds ship
2026 · H2We partner with operational businesses in marine, offshore safety, retail and financing, mapping real workflows and shipping production systems alongside them. Every build teaches us what should become a reusable pattern.
Our first product goes live
2026Selka, our online ordering and booking product for Singapore businesses, launches at selka.sg, built on the same foundations as our custom systems.
More products, one industry at a time
NextupcomingPatterns that keep repeating across our custom builds, such as maintenance, compliance, scheduling and reports, become ready-made products when there is real demand for them.
The flywheel
Custom builds teach us an industry.
What repeats becomes a product.
Our products aren't built in a lab. They grow out of real operations — from custom Studio work with real operators, in real industries, against real constraints.
The cycle
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Build custom
We build a tailored system for one operator. Every field, workflow, and edge case maps to how they actually run.
Where we are right now
The founders
Technical delivery meets
operational reality.
One of us runs operations. The other ships software. Together, every product decision is pressure-tested against reality from both sides.
Jay
Technical Lead
Jay leads Fluxo's product and technical delivery. He combines modern AI-assisted development with careful product judgment to deliver custom software faster and more affordably than traditional agencies — the approach that makes Fluxo's pricing possible.
Chris
Commercial Lead
Chris leads Fluxo's commercial relationships. He runs an operational business himself, which gives Fluxo a direct, unfiltered view of what SMEs actually need from software — and what they don't.
What we believe
Four principles. They shape how we scope, build, price, and show up.
click a card to see how it shows up in practice
Think we could work together?
Tell us about your operation. We'll tell you honestly whether Fluxo fits.
Get in touch →